While standard merge/purge processes have been around for years, we see an immediate need for improved reporting, analytics, speed, and communication to provide better and more actionable information. With MergeScience™, our data processing suite of tools, we constantly seek opportunities to maximize performance while minimizing list and promotion costs in the merge.

MergeScience and its suite of tools...

1. Merge Logic™ – Reduce the cost of rented names.
2. Merge Optimization – Run different scenarios to test the Merge Logic.
3. Merge/Purge – De-duplication of house and prospect names.
4. List Interaction – Analysis of your top interacting lists to determine strategies to eliminate or reduce name duplication.
5. Add-A-Name – Seek opportunities to add additional names in order to reach postal qualifications.
6. Matchback – Business rules that identify online and retail transactions that are potentially driven from Direct Mail promotions.